An investment that yields immediate ROI.

WASTE: It’s a dirty word and too much occurs in dealership operations every day.

Vendors hype the benefits of their products and services, yet they don’t always materialize as represented.

It may be the vendor oversold the value or it could be you’re underutilizing the power of the product you are buying.

Your teams are selling and catering to clients, they don’t swim in the Media and Software pool every day.

At Dealer Roadmap that’s what we do.

We work with you, your team and your vendors to make sure you are extracting the greatest ROI from your Media & Software investments. Doing this analysis and creating a roadmap specifically for your store will yield immediate success.

OUR SERVICES

Advertising & Software Analysis and Roadmap

A comprehensive evaluation of how your advertising, software, and data work together—and where they’re holding you back.

What we analyze:

  • Media spend efficiency across all advertising channels

  • CRM integrations, data flow, and lead handling

  • Inventory pricing competitiveness and market alignment

  • Inventory turn rates and merchandising effectiveness

  • Website design, UX, and its impact on lead conversion

  • Vendor overlap, redundancy, and underutilized tools

  • Reporting accuracy and KPI visibility

What you get:

  • A clear understanding of what’s working vs. wasting budget

  • An actionable, prioritized roadmap to improve ROI

  • Recommendations for optimizing or replacing tools and vendors

  • Defined goals, KPIs, and benchmarks your team can align around

  • Strategic guidance—not sales-driven recommendations

Ongoing value:

  • Quarterly performance reviews and progress updates

  • Adjustments to the roadmap based on results and market changes

  • Continued alignment as your dealership evolves

$1,500 Annually

Strategic, content-driven SEO built to generate real visibility, real traffic, and real dealership opportunities—not vanity rankings.

What we do differently:

  • Custom SEO strategies tailored to your dealership, market, and inventory focus

  • No “set it and forget it” programs or generic OEM templates

  • A true partnership approach with ongoing strategy and accountability

High-value content creation:

  • 3–4 strategic blog articles per month focused on:

    • Models your dealership is known for

    • High-intent buyer questions and comparisons

    • Local and regional search demand

  • Content designed to attract shoppers—not just search engines

On-page SEO that big agencies miss:

  • Deep optimization beyond the inventory feed

  • Location-rich landing pages, FAQs, and supporting content

  • Continuous updates based on Google algorithm changes

  • Strategic keyword mapping for every core page

  • Page-one visibility for high-volume, high-value searches

Keyword strategy that actually matters:

  • Focus on high-impression, high-intent keywords

  • No reporting on low-value “page 1” rankings that don’t drive traffic

  • Content built specifically to compete where real shoppers are searching

Proof, not promises:

  • Transparent reporting through Google Search Console and Google Analytics

  • Clear visibility into:

    • Which pages are ranking

    • How much traffic they’re driving

    • The leads and conversions those pages generate

  • Monthly progress tracking tied directly to business impact

Why Dealer Roadmap vs. big-box agencies:

  • Strategy-led SEO, not inventory-feed dependency

  • Proactive adaptation to algorithm changes

  • Meaningful growth in traffic, leads, and visibility

  • Rankings that translate into measurable ROI

Search Engine Optimization

$2,000 Monthly

Independent oversight and optimization designed to protect your budget, improve performance, and free up your team.

What we manage:

  • Ongoing optimization of advertising and software investments

  • Vendor relationships, communication, and accountability

  • Performance monitoring across media, CRM, website, and tools

  • Alignment between vendors, platforms, and dealership goals

  • Identification and elimination of wasted spend and inefficiencies

How we’re different:

  • 100% vendor-agnostic—no commissions, kickbacks, or media markups

  • No 15% media commission or incentive to overspend

  • Recommendations based solely on what works best for your dealership

  • Independent advocacy focused on results, not vendor relationships

What this means for your team:

  • Less time spent managing vendors and chasing reports

  • More focus on sales, operations, and customer experience

  • Clear expectations, accountability, and performance benchmarks

ROI promise:

  • Our low flat fee is designed to be offset by efficiency gains

  • Reduced waste, better performance, and smarter investments

  • Confidence that every dollar is working harder for your dealership.

Vendor Management

$850 monthly

Prospect Portal turns every phone call and form fill into measurable marketing intelligence.

Dealer Roadmap leverages the full power of technology and AI to connect your advertising and SEO efforts directly to real conversations, real opportunities, and real revenue.

What we track:

  • Call tracking across all advertising and organic channels

  • Dynamic number insertion for accurate source attribution

  • Form tracking to capture non-call conversions

  • Multi-touch attribution across campaigns and platforms

  • Lead sources tied directly to keywords, ads, and pages

AI-powered call intelligence:

  • Automatic call transcription and conversation analysis

  • Call scoring and ranking to identify high-quality leads

  • Detection of missed calls, poor handling, or sales opportunities

  • Insight into what callers are actually asking for—not assumptions

How this benefits your dealership:

  • Clear visibility into which channels drive real phone opportunities

  • Better optimization of SEM, SEO, and media spend

  • Improved accountability across vendors and platforms

  • Stronger coaching opportunities for sales and BDC teams

  • Fewer missed opportunities and higher close potential

What sets Dealer Roadmap apart:

  • We don’t just install Prospect Portal, we actively manage and interpret it

  • Full integration with SEM, SEO, website, and CRM strategy

  • Actionable insights, not raw data or vanity reports

  • Attribution that shows why performance is changing, not just that it changed

Real-world impact:

  • Smarter budget decisions based on call quality—not volume alone

  • Identification and elimination of wasted spend

  • Measurable improvements in lead quality and conversion paths

Prospect Portal

$650 monthly

Search Engine Marketing (SEM) Management

What we do:

  • Build and manage dealership-specific Google Ads campaigns

  • Target high-intent shoppers based on your local market

  • Structure campaigns around inventory, brand, and core profit drivers

  • Optimize keywords, ad copy, extensions, and landing experiences

  • Continuously test and refine for stronger lead quality and volume

How we optimize for results:

  • Market-specific strategy based on local competition and demand

  • Audience targeting aligned with real in-market behavior

  • Budget allocation focused on ROI—not vanity metrics

  • Ongoing performance monitoring and data-driven adjustments

  • Integration with CRM and analytics for full-funnel visibility

What this delivers:

  • Increased visibility where buyers are actively searching

  • Higher-quality leads at a lower cost per opportunity

  • Better alignment between marketing spend and sales outcomes

  • Measurable performance tied to dealership goals

Why Dealer Roadmap:

  • Personalized SEM strategies—no templates or one-size-fits-all campaigns

  • Independent, performance-focused management

  • Clear reporting, transparency, and accountability

$1,500 monthly

Contact us.

matt@dealerroadmap.com
Call or Text: 678-733-5430

44 Milton Avenue Alpharetta, GA 30009